Who we are

The catalyst for developing the “1% Percent Difference” program stems from us seeing first hand businesses being sold at sub optimal values based on their financial performance. Recognizing that financial reports summarize the financial impact of countless decisions made throughout the year we saw tremendous upside potential for organizations that could help key staff experience how slightly different actions around key decisions ultimately result in better financial results and enterprise value

Where We’ve Worked

Meet the Founders

Kelly Lyons

Kelly worked his way up from an entry level sales position to VP of Sales & Marketing for a billion dollar organization in North America and held countless positions on his journey. His ground up experience enables him to model and demonstrate to employees how even small changes in a behavior can have the most sustaining and positive financial impacts on a business.

In addition to his classroom work, speaking engagements and co-authoring of a book titled “The 1% Difference” with his brother Murray, Kelly has been involved in the acquisition of more than seventy businesses preparing those businesses for sale and then supporting both buyers and sellers through the process. Following his corporate experience Kelly has invested the past twenty years helping businesses and their leadership teams take their business to its next level where success has been gained by balancing the entrepreneurial talent of an organization with the best practices of larger organizations to maximize enterprise value.

Murray Lyons

Murray spent the first 10 years of his career in sales and then transitioned into a corporate role focussed on performance improvement. That experience provided a solid foundation to work with clients as they strived to enhance financial performance.

Murray’s personal goal is to simplify concepts in a way so employees clearly see how they impact financial performance and then engaging them in simple next steps toward improvement. He’s now worked with well over 100 organizations on 4 continents and co-authored ‘The 1% Difference’ book.

To experience how The 1% Difference can help you improve
financial results and align key staff behind your goals and
objectives please contact us.

Contact Us